A Unified Fan Data Platform for Sports Organizations
The client came to us with the idea of creating a platform to help sports clubs consolidate all their fan data in one place. Previously, data was scattered across multiple systems, which made it difficult to understand the fans or run effective campaigns.
That’s why the client needed a solution that would connect these systems, clean and organize the data, and make it usable for everyday tasks like sending targeted emails, tracking fan engagement, and managing memberships. Our task was to build this SaaS platform from the ground up, ensuring it was fast, intuitive, and scalable for onboarding more clubs in the future.
Challenge
Turning the idea into a working platform came with several complex challenges. The biggest issue wasn’t just the amount of fan data; it was the fact that it was scattered across disconnected systems, each with its own structure and logic. To make the data truly useful, it needed to be unified, accurate, and easy to manage.
To address this, the Requestum team needed to:
Collect fan data from multiple third-party systems
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Match and merge records into a single, consistent fan profile
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Build an intuitive interface for club staff to view and manage data
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Ensure smooth integration with existing ticketing, CRM, and marketing tools
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Include built-in features for reporting, campaign automation, and support
Solution
We built a modular and highly-integrated SaaS platform that serves as a
central hub for all fan data. At the heart of the system is a powerful
identity resolution engine that matches and merges records from
different sources into a single Master Fan Profile. This profile gives
clubs a complete, up-to-date view of each fan, including their
purchases, interactions, and engagement history.
The platform also features a clean, easy-to-use admin panel that gives
club staff full control over their fan data. Through this interface,
sports clubs can:
View and manage unified fan profiles
Configure data syncs with connected systems
Visualize key metrics through dashboards
Add notes, trigger automations, and manage user permissions
Access reports, entitlement engines, and marketing workflows
Key Features
Master Fan Profile
This feature provides a single, unified profile that brings together fan data from all connected systems, offering a complete and accurate view of each fan’s history, purchases, and interactions.
Admin Portal
Club staff can access a streamlined admin interface where they can manage fan profiles, configure system connections, assign permissions, and monitor key metrics.
Entitlement Engine
This tool allows clubs to control access to fan benefits, memberships, and ticketing rights with precision, ensuring each fan receives the appropriate level of access.
Automated Integrations
By syncing data live with CRM, marketing, and ticketing tools, the platform ensures that all connected systems are always working with accurate, up-to-date information.
Custom Dashboards
With this feature, teams can visualize fan behavior through real-time dashboards that track attendance, purchases, engagement trends, and other key performance indicators.
Notification & Campaign Tools
Thanks to integrations with ActiveCampaign and OneSignal, clubs can create targeted outreach and automated campaigns based on real-time fan data and preferences.
Customer Support Tools
With Freshdesk integration, the platform gives support teams a full view of fan inquiries, ticket history, and notes, making service more informed and responsive.
Surveys & Feedback
Fan feedback is gathered through embedded SurveySparrow forms. Each response is automatically connected to the corresponding fan profile for continuous insight.
Stats Integration
Real-time data from Stats Perform is seamlessly integrated into fan profiles, adding relevant game stats that enhance personalization and fan engagement opportunities.
Tech Stack
Frontend
React
Tailwind
Backend
Node.js
NestJS
Database
PostgreSQL
Infrastructure
AWS
Docker
Third-party APIs
Jetpack
Archtics
Square
OneSignal
Ticketek
ActiveCampaign
NRL
Stats Perform
Freshdesk
SurveySparrow
Tech Stack
/Frontend
React
/Frontend
Tailwind
/Backend
Node.js
/Backend
NestJS
/Database
PostgreSQL
/Infrastructure
AWS
/Infrastructure
Docker
/Third-party APIs
Jetpack
/Third-party APIs
Archtics
/Third-party APIs
Square
/Third-party APIs
OneSignal
/Third-party APIs
Ticketek
/Third-party APIs
ActiveCampaign
/Third-party APIs
NRL
/Third-party APIs
Stats Perform
/Third-party APIs
Freshdesk
/Third-party APIs
SurveySparrow
Results
As a result, we delivered a robust, scalable SaaS platform that
integrated over 12 third-party systems into a single ecosystem. More
than 100,000 unified fan profiles were created, giving clubs a
reliable, real-time view of their audience.
Manual administrative work was reduced by 60% through automation,
while marketing teams gained the ability to quickly launch
personalized campaigns. Real-time dashboards and reporting tools now
offer deeper insight into fan engagement and behavior. Most
importantly, the platform is built to scale, ready to support more
clubs, new features, and evolving data needs.
